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How Virtual Restaurants Could Become a $1 Trillion Industry

Digital dining places started off exhibiting up on shipping and delivery apps about 5 decades back. And in that time, electronic buying and supply has …

27 thoughts on “How Virtual Restaurants Could Become a $1 Trillion Industry

  1. I live by one that has about 15 virtual restaurants but 1 cook in the physical spot. From steaks to grilled cheese and fruit stuff. Before this every restaurant went under in that location

  2. Vice:
    Hears about new industry and decides to write about it.
    "I" (a totally relatable journalist who decided to do a fun little experiment) started to notice something.

  3. What's the point of restaurants now what's the point of making huge investments on building one, When your local grocery store is competing with you And they have 10 different concepts

  4. The guy in the video was supposed to show the prices of the various items in the different restaurants that Kim Jong-un (the owner of the wok wok) owns. Altering the name of an item by serving the same dish that you can find in another restaurant at a different price but with a different name is cheating. In short, Mr. Kim with his 15 restaurants practically establishes the average of the prices of the items in the restaurants of the neighborhood. This is unfair competition in spite of other restaurants.

  5. On DD I searched fried chicken and places came up; a restaurant geared to fried chicken that I hadn't seen before popped up. I thought I'll try it. Was very disappointed when cracker barrel fried chicken showed up.

  6. These virtual restaurants are saturating all the delivery apps here in Dubai. It sucks bc the food is not so good and you can tell that 6 restaurants are actually from the same place. I get that it’s a survival strategy but as a consumer, it sucks.

  7. I like the concept but would prefer to see the "Virtual Kitchen Name" by "Actual Restaurant Name". You can still create your different branding strategies while letting the customer know where their food is coming from.

  8. By the time the apps take their 30%+ commissions the restaurant margins are really tight so creating multiple brands from one source is just adapting to the business climate.

  9. Amazing video, A friend of mine referred me to a financial adviser sometime ago and we got talking about investment and money. I started investing with $120k and in the first 2 months , my portfolio was reading $274,800. Crazy right!, I decided to reinvest my profit and gets more interesting. For over a year we have been working together making consistent profit just bought my second home 2 weeks ago and care for my family.

  10. This isn’t what a ghost kitchen is. A ghost kitchen is a separate entity or separate concept utilizing the same kitchen. A restaurant with 3 Thai names on the same delivery app is simply fraudulent marketing. Found SEVEN breakfast places on the SAME APP selling the SAME ITEMS from the SAME ADDRESS with the SAME PHONE NUMBER just now… Last night found a “new concept” from a restaurant I know selling the SAME ITEMS at HIGHER PRICES. Anyone who does not realize this would not be entitled to legal guarantees by the app on pricing. It’s disgraceful. The pandemic was essentially force majeure which sucks, but resorting to misleading or defrauding customers is not acceptable for “survival” or the same as one business operating all locations from one hub or having separate operations in the same location.

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